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Market overview

With the consumer electronics showing clear early signs of willingness to adopt DePIN infrastructure, there is a unique opportunity to build a decentralised global data-first telecommunication network. We believe that it is helpful to segment the world into two types of markets; Developing and Developed markets.
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Developed
We define a developed market to be one where internet penetration, both mobile and fixed broadband, is greater than 75%. These markets also tend to have a high per capita income. The US is an example of a developed nation.
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Developing
We define this as a market where either mobile or broadband internet access is lower than 50% and the per capita income is relatively lower. India is an example of developing nation.
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Same difference
While the goal and incentive of creating a decentralised internet may be common for users of all markets, the needs of each market differ because they are different stages socially as well as economically. Using a rough analogue to Maslow's heirarchy of needs - Developed markets care more about privacy, freedom and ownership of the internet whereas Developing markets are still getting access to the internet itself, their needs are focussed around pricing and availability.
These differences extend to geographical features as well which affect the kind of networks and equipment that can be deployed thereby affecting the price point of the hardware required. Market dynamics play a strong role as well, there is also often greater room to grow in developing markets due to stark differences in population sizes. Also a key point worth noting is the ability for a customer to pay for services in each of the market - this has a strong impact on the scale required in each market for a sustainable network.
Developed markets provide the advantage of early adopters and access to essential capital, while developing markets offer substantial network usage and a steady stream of revenue, ensuring the sustainability of this virtuous cycle. Our approach unites developed and developing markets to create a balanced path for a global data-focused network.
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