Aggregating a fragmented market into a platform is a tried and tested strategy in the web2 world by Uber, AirBnB, Doordash and many others
Aggregating over 150,000 Local cable operators (LCO) in India to cater to surging demand offers several advantages as a internet service delivery model
1. Wider Coverage: India is a vast country with diverse geographic areas. Aggregating small LCOs allows for a quicker expansion of services to remote or underserved regions where larger ISPs might not have a presence. This can attract customers looking for reliable internet access in these areas.
2. Infrastructure and Resources: Small LCOs often have localized infrastructure and established customer bases. By aggregating them, the Dabba network leverages these existing resources, such as network infrastructure, customer relationships, and local expertise, to scale operations more efficiently.
3. Competitive Edge: Combining the strengths of multiple small LCOs create a more competitive offering in terms of pricing, service quality, and technological advancements. This aggregated entity can compete better with larger, established ISPs in the market.
4. Faster Market Penetration: Instead of starting from scratch, aggregating small LCOs allows for a quicker entry into the market. This is particularly beneficial in a rapidly growing market like India, where demand for internet services is high.
5. Regulatory Compliance: Small LCOs face challenges in complying with various regulations. Aggregating them under a larger entity streamlines regulatory processes and ensure better compliance, facilitating smoother operations.
6. Enhanced Service Portfolio: Each small LCO currently offers a narrow range of services to its customers. By aggregating them, the Dabba network can offer a diverse range of services, potentially attracting a broader customer base with varied needs.